THE PERSON BEHIND THE PIXELS

Hi, I’m JJ.
I make brands feel seen.

I’m a lettering artist and designer who turns the heart behind small businesses into visuals people can actually feel.

My story

Creativity has always been how I connect.

Long before JJ Typography was a studio, lettering was how I made sense of ideas, feelings, and the world around me. It’s how I coped with my dyslexia as a child. I loved that a word could say one thing while its shape told an entirely different story.

Today, I use that same curiosity to help founders translate what makes their work special into an identity that feels honest, expressive, and unmistakably theirs.

I’m not here to make you look like everyone else. I’m here to help you look more like yourself.

What guides the work

Design with a whole heart.

01

Feelings first

Before the logo, palette, or perfect letterform, I want to know what you want people to feel when they see your business. What’s the vibe?

02

Made with you

The best work comes from collaboration—not disappearing behind a curtain and revealing a surprise.

03

Human on purpose

I leave room for texture, personality, and the tiny imperfections that make something memorable.

But undeniably yours. 

absolutely no AI artwork  made in this design studio.

off the clock..

a few things that make me, me.

  • I’m a proud granddaughter to 4 Filipino Immigrants born and raised in San Diego, CA.

    I lived in the Bay Area for 6 years for college studying and teaching Ethnic Studies. My style is heavily influenced by my experiences. I believe that my art is and will always be political.

    I’ve optimized my workflow to be able to work from anywhere with WiFi. Let’s work together 🤝

  • Outside of 1 graphic design class I took in high school. I’m fully self taught by trial and error plus youtube, tiktok & instagram 😅.

    I’m a fast learner and not mentally bound by the restraints of what should be I’m way more interested in trying to create what could be.

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