The Artist

is healing

A gentle companion for your creative healing—now in the shop.

My Story

I'm JJ Typography (JJ Tintiangco / she/her), A Multidisciplinary Designer, Brand Strategist & Creative Educator specializing in typography, illustration, and user-centered design, with a focus on wellness, accessibility, and social impact. I began lettering and illustration as a child to navigate undiagnosed dyslexia—what started as a creative outlet became a tool for empowerment, healing, and self-discovery.

As a proud third-generation Filipina American 🇵🇭 raised on Kumeyaay Land (San Diego, CA) and later shaped by my undergraduate years on Ohlone Land (San Francisco Bay Area), my art draws deeply from both experiences. Rooted in Ethnic Studies, my work reflects an inclusive, culturally grounded, and community-centered lens.

My Approach

to Design

I merge bold typography, emotionally resonant illustration, and community-rooted storytelling to create work that is both visually striking and strategically grounded. Using tools like Procreate, Figma, Adobe Creative Suite, and Canva, I craft design solutions that prioritize clarity, accessibility, and emotional connection.

My background in Ethnic Studies deeply informs my process—shaping a lens that centers inclusion, identity, and cultural awareness. Whether I'm collaborating with grassroots organizations or building brand systems from scratch, I approach every project with intention, playfulness, and a commitment to social impact.

Design, for me, is a practice of care. It’s how I transform ideas into visuals that move people—bridging strategy with soul, and creativity with purpose.

What I value most as a

A Multidisciplinary Designer,

Brand Strategist &

Creative Educator

My skills include:

    • Procreate – Skilled in digital illustration, hand lettering, and custom visuals for branded content

    • Adobe Illustrator – Proficient in vector design, logo creation, iconography, and scalable assets

    • Adobe Photoshop – Experienced in photo editing, mockups, and digital compositions

    • Adobe InDesign – Strong layout design skills for both print and digital publications

    • Figma – UI/UX design, responsive layouts, prototyping, and collaborative design systems

    • Canva – Efficient in creating branded templates and assets for marketing and social media

    • Notion – Used for project documentation, content planning, and creative workflows

    • Google Workspace – Competent in collaborative tools for presentations, file sharing, and team communication

    • File Organization & Delivery – Preparing assets for web, print, and development, with attention to detail

    • Typography Tools – Adept at typographic design, kerning, and custom type treatments

    • Team Leadership – Leading and supporting cross-functional creative teams to deliver impactful outcomes

    • Mentorship – Guiding emerging designers through feedback, support, and professional growth

    • Cross-Functional Collaboration – Working with developers, marketers, and stakeholders to align design with business goals

    • Empathy-Driven Design Culture – Fostering inclusive, human-centered approaches to team dynamics and creative problem solving

    • Strategic Communication – Translating complex ideas across teams and stakeholders with clarity and confidence

    • Decision-Making & Problem-Solving – Navigating ambiguity, assessing needs, and finding creative, sustainable solutions

    • Performance & Goal Setting – Establishing clear objectives, tracking progress, and supporting accountability within teams

    • Creative Operations & Optimization – Building workflows and systems that support innovation, clarity, and continuous improvement

    • Human-Centered Design – Grounding creative solutions in real user needs and lived experiences

    • Accessibility Advocacy – Integrating inclusive design standards for equitable access across platforms

    • Creative Problem Solving – Applying design to unravel complexity and deliver thoughtful, effective solutions

    • Narrative Design & Storytelling – Weaving compelling stories through visual and verbal language

    • Emotional Resonance – Crafting experiences that connect with audiences on a meaningful level

    • Ideation & Facilitation – Leading dynamic brainstorms and translating insights into actionable ideas

    • Typography-Driven Brand Thinking – Using custom letterforms and type to shape brand voice and identity

    • Empathetic Critique & Feedback – Cultivating collaborative critique grounded in care, clarity, and creative growth

    • Cultural Awareness in Design – Creating work that’s contextually sensitive, relevant, and socially informed

What I Offer

In addition to my creative studio practice, I’m the co-founder of The Art of Becoming LLC and the co-author + illustrator of The Art of Becoming: Self-Loving, a mental wellness workbook rooted in accessible design and personal and community healing.

With a background in ethnic studies education, community care, and health education, I bring a holistic lens to my design approach—balancing strategy, empathy, and visual storytelling. Whether I’m crafting user-centered digital experiences, developing brand identity systems, or leading socially driven creative projects, my work is built to amplify voices and foster connection.

Curious how I bring these values to life?

Mentorship &

Community

Design is more than a practice—it's a tool for empowerment. I’m committed to mentoring emerging creatives, helping them discover their unique voice, build confidence, and make meaningful impact through their work.

With a focus on self-expression, resilience, and cultural storytelling, I offer guidance that encourages exploration, bold creativity, and growth. My mentorship centers community care and celebrates creative identity—especially for those navigating nontraditional paths.

Interested in working together?
Let’s connect and build something meaningful, together. ✨ Reach out here.✨

JJ calls beautiful 📍Kumeyaay Land (San Diego, CA) home,

but she often travels to 📍Ohlone Land (San Francisco Bay Area) and 📍Nisenan Land (Sacramento, CA) to collaborate on creative projects, lead workshops, and connect with vibrant communities.

Have something exciting in mind? She’s always open to traveling for the right opportunity.

Life Beyond

Design

Outside of design, I spend time traveling between San Diego and the Bay Area—two creative homes that deeply influence my work and who I am. Whether I’m collaborating with friends, building alongside community partners, or simply soaking in the everyday beauty of each place, I find endless inspiration in the people and experiences that surround me.

From nature walks to new cafés, and shared sunsets to deep conversations, I stay rooted in practices that nurture creativity, connection, and joy. These moments beyond the screen are just as vital to my process—they remind me why I create in the first place.

I’m currently booking new projects

and creative collaborations

remote and beyond.

Whether you’re launching something meaningful or reimagining your brand, I’d love to help bring your ideas to life.

Let’s make something thoughtful, bold, and beautifully you.