I create from the heart,
so my work feels like home.
I help purpose-led creatives and brands bring their vision to life through typography, illustration, and thoughtful design systems.
I’m JJ (she/her), a multidisciplinary designer and creative educator blending soul, strategy, and storytelling into design that connects. My work lives at the intersection of wellness, accessibility, and cultural storytelling. Whether I’m building a brand identity, crafting visual tools for healing, or mentoring emerging creatives, every project is rooted in intention, care, and clarity.
Explore my Portfolio
Dive into Design with Heart and Strategy
Explore a collection of bold, thoughtful design projects at the intersection of wellness, education, and social impact. From custom typography to brand strategy and visual storytelling, this is where design meets purpose.
Click below to view the projects and case studies that reflect my mission, my magic, and my most meaningful work.
I'm JJ Typography (she/her) – a Multidisciplinary Designer, Brand Strategist & Creative Educator specializing in bold visual storytelling that centers wellness, culture, and community impact.
As a third-generation Filipina American 🇵🇭 born and raised on Kumeyaay Land (San Diego, CA), my work is shaped by my family’s artistic legacy, my deep appreciation for California street art, and my experiences on Ohlone Land (San Francisco, CA) studying and teaching Ethnic Studies.
I’m the co-founder of The Art of Becoming LLC and co-author and illustrator of The Art of Becoming: Self-Loving coloring workbook. I specialize in typography, illustration, and user-centered design—collaborating with nonprofits, grassroots organizations, and mission-driven teams to create impactful visuals that inspire change and amplify voices.
Currently, I’m focused on building thoughtful brand systems, design strategy tools, and creative content for clients that care deeply about wellness, education, and social impact.
When I’m not designing, you’ll find me exploring coffee shops, soaking up nature, or diving into my next creative experiment.
Learn more about my journey and creative process here.
